[Automatically translated by Reverso]
In early May, the Bretagne Region, with the operational support of Biotech Santé Bretagne, officially joined the consortium of European regions within the Go4Cosmetics platform. This European network is dedicated to the development of the cosmetics sector, a sector where Bretagne is very dynamic, especially in the marine cosmetics niche.
Carried by the Centre region, cradle of the Cosmetic Valley, and the Lombardy region (Italy), the European platform Go4Cosmetics is based on taking into account the entire value chain present in Europe – from suppliers to consumers through research – for create new forms of cooperation, The Commission’s proposals are based on a number of principles. The network is dedicated to sharing experiences and exchanging information on the latest scientific research results. It is also a way of promoting the interests of the cosmetics sector in the European institutions and highlighting public policies related to the digital transition and ecological.
Green and digital transition, consumer and citizen awareness
In line with the main objectives of the cosmetic lever of the Strategic Innovation Area «Health and well-being economy for a better quality of life» defined in the Regional Strategy for Research and Innovation (S3) of the Bretagne Region, three priorities of the European platform are structuring for the actors gathered within the Go4Cosmetics network:
- Digital transition: by supporting industrial modernization projects;
- Ecological transition: by supporting initiatives related to the circular economy, waste management and implementation of the objectives of the Green Pact for Europe and the Recovery Plan;
- Information to consumers and citizens: by enhancing the strengths of the territories and the attractiveness of the cosmetics industry, informing consumers about values and knowledgego into the industry.
By leveraging the potential of the European cosmetic ecosystem and relying on working groups, The Go4Cosmetics platform will facilitate and expand innovation investment capabilities, enabling companies to optimize their resources and save money. Taking into account the environmental and digital transitions must lead all actors in the chain to gain competitiveness and establish sustainable growth.
💡 Do you want more information? Contact Roland Conanec, Head of the biotech and cosmetics sector development [roland@biotech-sante-bretagne.fr] or Gorenka Bojadzija Savic, European Project Manager [gorenka.bojadzija-savic@biotech-sante-bretagne.fr]
Published on 23/07/2024
